Costco's Wine Buyer Thinks Wine Is Same as Toilet Paper

[olllllo]

I am not a pro, but I know there are some on here.

Specifically wondering what AZ wine / beverages would be like if say, Pavle had one BILLION dollars to work with.

http://eater.com/archives/2012/04/27/costcos-wine-buyer-doesnt-think-wine-is-different-than-toilet-paper.php

Costco's wine buyer:

Alvarez-Peters: "Is it more special than clothing, is it more special than televisions? I don't think so."
CNBC's Carl Quintanilla: "Certainly it's different than toilet paper? Or different that tin foil?"
Alvarez-Peters: "Why?"
Quintanilla: "Because it's personal."
Alvarez-Peters: "People can look at it that way. But at the end of the day, it's a beverage."